Once upon a time…

In late 2016, Ben Fry and John Shortt met for a coffee. At the time, John was heading up UBS’s global as-a-Service enabler programme and Ben was supporting the cloud-native transformation with several large financial organisations.

The conversation quickly identified a shared passion for helping organisations improve the way they use cloud. Both believe that many organisations are failing to make the most from their investment in cloud, and worse, are operating at significant risk, and wasting money.

Their experience showed most organisations focus on the technical implementation, with very few understanding the importance of the people and process transformation that both believe is the key to success.

In 2017, Expert Thinking was founded as a specialist cloud technology consultancy providing strategy and advisory and delivery services in cloud enablement, security and identify management, DevOps and automation, and data services.

Today, Expert Thinking is helping many mid-market and global enterprises, government and not-for-profit organisations successfully leverage ‘cloud’ in its many different forms, providing consulting and hand’s on delivery expertise to optimise clients’ use of cloud technology, maximising benefit, minimising cost.

Ben Fry


Ben’s great passion is helping organisations change the way they think about and use technology. He has spent over 20 years driving improvements…

John Shortt


With 30 years experience in IT delivery, John has led and executed fundamental service change across a broad range of technology platforms including storage…

Get in touch, we’d love to discuss how we can help optimise your use of cloud.

Call us on +44 (0) 20 3797 7444, email us on team@expert-thinking.co.uk, or fill out our contact form.