Expert Thinking: Expert Thinking

Written by Dale Gates AWS Media and entertainment symposium 2025 Recently, I once again took the trip down to the Capital this time to AWS’s media and entertainment symposium 2025 at The Grand Hotel in Trafalgar Square The AI demos continue to lead discussion AWS of...

Written by Dale Gates  Once again I found myself travelling to the capital for what has become a yearly pilgrimage to the AWS London Summit hosted at the Excel Centre. The train journey from Newcastle gave me ample time to ponder what would be the talk of the...

Apr 2025. Written by Felipe Amarante Still managing VMs like it’s 2010?  We’ve all been there—provisioning a new VM for each application, waiting 10+ minutes for it to boot, then spending hours configuring the OS, installing dependencies, and troubleshooting...

Overview In the modern business environment, any technology investment must be financially justifiable. Microsoft Fabric presents itself as an appealing choice for several reasons, which we explore below. Understanding the expected ROI, particularly in the retail...

In the evolving world of cloud, data and AI, a well-architected cloud platform is the foundation for agility, efficiency, and sustained growth. Yet, many organisations’ cloud has grown fragmented or misaligned, insecure, suboptimal, too costly and poorly...

Migrating to the cloud is a pivotal step for organisations—one that promises scalability, innovation, and efficiency. But without the right approach cloud migrations can spiral into a chaotic journey, marked by delays, budget overruns, unplanned downtime and expensive...

Cloud security can often feel like an iceberg—what you see above the surface is just a fraction of the risk. While the cloud enables rapid scaling and innovation, it also introduces complexity—and complexity often hides vulnerabilities. Many organisations are...

The cloud is a transformative enabler, but without the right strategy, it can become an unchecked drain on resources. Many organisations unknowingly carry inefficiencies in their cloud estate - like underutilised resources, outdated configurations, and a lack of cost...

At Expert Thinking, we believe in challenging the status-quo and the relentless pursuit in being recognised as the best, most innovative cloud consultancy. This year has been a standout year for us, marked by milestones that reflect our commitment to the highest...

In November, our DevOps & Platform Consultant Emma Hume and Head of Customer Success Emma Pegler had the privilege of attending Women of Silicon Roundabout, held in London. As the UK’s largest tech event for women, it brought together over 4,000 innovators,...

Adopting the cloud can be an exciting milestone for businesses, but it’s rarely without challenges. From navigating technical complexities to ensuring long-term scalability, the journey demands more than just ambition—it requires expertise, precision, and the right...

Why we formed an ESG group: A commitment to real-world Impact.  In 2015, 193 world leaders committed to the UN's 17 Sustainable Development Goals (SDGs), aiming to create a better world by 2030. Inspired by these goals, we formed an Environmental, Social, and...