At Expert Thinking, we believe in challenging the status-quo and the relentless pursuit in being recognised as the best, most innovative cloud consultancy. This year has been a standout year for us, marked by milestones that reflect our commitment to the highest quality solutions and services to our customers.
Highlights from 2024
1. Wow! Partnerships and Accreditations
We’re proud to have achieved AWS Advanced Partner and Delphix Enterprise Partner status, positioning us as a leader in cloud and data innovation. These accreditations underscore our deep technical expertise and ability to deliver transformative solutions to our customers. Notably, we’re one of just two Delphix Enterprise partners in the UK—a testament to our unique capabilities.
A special highlight of the year has been our dedicated work towards achieving additional Microsoft Partner Competencies. We have invested significant effort in aligning with Microsoft’s rigorous standards, and we look forward to announcing our further accreditations early next year.
Our other partnerships continued to flourish, with notable growth alongside Softcat, CDW, and Nutanix. These relationships go from strength to strength and enabled us to expand into new markets and offer specialised solutions tailored to our customers’ evolving needs.
2. A Truly World-Class Team
The team continued to grow and, as it does, so does our technical expertise which strengthens our experience across a range of industries. From pioneering visual compute technologies to collaborating in innovative sectors such as space and maritime, we’re expanding our expertise and delivering industry changing outcomes.
Our ongoing partnership with an industry-leading Fortune 500 logistics firm exemplifies our ability to deliver strategic outcomes for global enterprises, reinforcing our reputation as a trusted advisor in cloud consultancy.
3. To Portugal And Beyond…
This year, we expanded to Portugal, tapping into its rich pool of talent, further bolstering our expertise and capabilities.
4. Accelerated Business Growth
We continued the trend of 25% annual revenue growth which reflects the recognition of our expertise and experience, and our reputation for delivering the very best to our customers. Investments in new capabilities and markets are already yielding dividends, positioning us for continued momentum in 2025.
Looking Ahead: Our Vision for 2025
Next year will be even better. We will deliver even greater value to our customers. Early results for our financial year, which began in October, show that the strategic investments made in 2024 are paying off.
It’s going to be an incredible year for us… and our customers, we are sure.
Ben Fry, Co-Founder of Expert Thinking:
“2024 has been an incredible year of growth, innovation, and collaboration for Expert Thinking. From expanding our capabilities and forming new partnerships to working towards key accreditations like Microsoft Partner competencies, it’s been quite a year. None of this would have been possible without the team, our customers, and our partners. Bring on 2025!”
John Shortt, Co-Founder of Expert Thinking:
“As we look ahead to 2025, we are energised by the opportunities that lie ahead and remain committed to delivering exceptional results. We want to thank everyone who has been part of our journey this year and wish you all a Merry Christmas and a prosperous New Year. Here’s to another successful year together!”
James Whinn, Director of Consulting at Expert Thinking:
“2024 has been a transformative year for us, not just in terms of growth, but in the relationships we’ve built, lessons learnt and the solutions we’ve delivered. It’s been inspiring to see how our team’s dedication and innovation have driven success for both Expert Thinking and our customers. As we step into 2025, I’m confident we’ll continue to achieve great things together.

